OPTICA 2000
OPTICA 2000 © (PROPOSAL FOR REBRANDING CONTEST - PROJECT CARRIED OUT ON AFTERSHARE.TV) The project required a brand change in line with its new communication strategy. Optica 2000 wanted to position itself as a Clinic and expert ophthalmologist. Moving away from the Optics that sell fashion and not Ocular health. Starting from the "No buldshit" It's not how they see you, it's how you see. We worked on a new identity that would fit in with its new narrative and at the same time continue to work for its target audience. Developing and unifying all the 360 ​​communication pieces under the same concept and graphic criteria.
ANIMACIÓN LOGO 4-5 (0-00-01-11)
3CARTELES1OPTICA
4CARTELES2OPTICA
2CAJAOPTICA
7TARJETAOPTICA
9BOLSAOPTICA
ANIMACION GRAFICA 4_5 (0-00-09-15)
ANIMACION WEB 4-5 (0-00-02-05)
ANIMACION DIAPO WEBS 4-5 (0-00-01-20)
Comp 5 (0-00-02-16)
ANIMACION SHOP 4-5hh (0-00-00-00)
2OPIOPTICA
ANIMACIÓN CAJA 4-5 (0-00-00-00)
ANIMACIÓN PATILLAS 4-5 (0-00-02-27)
ANIMACIÓN LENTES 4-5 (0-00-02-11)
ANIMACIÓN LENTE 4-5 (0-00-00-00)

OPTICA 2000

Packaging

OPTICA 2000 © (PROPOSAL FOR REBRANDING CONTEST - PROJECT CARRIED OUT ON AFTERSHARE.TV) The project required a brand change in line with its new communication strategy. Optica 2000 wanted to position itself as a Clinic and expert ophthalmologist. Moving away from the Optics that sell fashion and not Ocular health. Starting from the "No buldshit" It's not how they see you, it's how you see. We worked on a new identity that would fit in with its new narrative and at the same time continue to work for its target audience. Developing and unifying all the 360 ​​communication pieces under the same concept and graphic criteria.

Modeling 3d

MOTION

BRANDING