OPTICA 2000 © (PROPOSAL FOR REBRANDING CONTEST - PROJECT CARRIED OUT ON AFTERSHARE.TV) The project required a brand change in line with its new communication strategy. Optica 2000 wanted to position itself as a Clinic and expert ophthalmologist. Moving away from the Optics that sell fashion and not Ocular health. Starting from the "No buldshit" It's not how they see you, it's how you see. We worked on a new identity that would fit in with its new narrative and at the same time continue to work for its target audience. Developing and unifying all the 360 ​​communication pieces under the same concept and graphic criteria.